Brand Content Studios

Stiles Says: Yes, let’s shove what content does best to lower goal priorities and make lead gen, one step short of closing the freaking sale, the expectation.  That’s reasonable, right?

The Bullets:

• The “2013 Content Marketing Survey Report” found 49% of US companies now have formal content marketing strategies, up from 28% in 2012.
• Another 27% say they don’t currently have content creation efforts in place but will by 2014.
• In 2012, lead gen was the #4 goal for online content.  Now, 44% say it’s their #1 priority.
• Customer engagement and awareness tied at #2 with 19%, while thought leadership was #3 with 11%.
• Asked what tactics help drive content marketing success, over half say social.  Company websites was #2 at 44%.

The read the full deal at Brafton.
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Stiles Says: The public has absolutely no obligation to consume your content.  Zero.  Zip.  They owe you nothing.  Start caring what kind of content they want from you.

The Bullets:

• Marketers are confused about tactics and how to execute them to generate great content.
• Just because content is out there it doesn’t mean it’s going to get read.
• Consumers don’t need your attention…you need theirs.
• If your only purpose for creating content is to sell, your audience will recognize it straight away.
• Without listening to what consumers want, there’s little hope for your content strategy.
• The digital landscape has been bombarded with “invitation avalanche” – hundreds vying for Likes, tweets, follows and clicks.
• It’s more important than ever to stand out.
• Create your own voice by humanizing your brand.

Read the full deal by Haylie Pretorius at Business2Community.
Stalk @brandcontentst, we don’t mind.

Stiles Says: The content has to keep flowing, so deal in volume and deadlines like a newsroom.  Not putting good stuff out on any given day can no longer be an option.

The Bullets:

• The newsroom is a model for creating timely brand content quickly.
• Set the consistent mission, which serves as a filter and reflects what you stand for and who you’re trying to reach.
• The editorial calendar says what a newsroom should pluck from the millions of things happening.
• For brands and media companies, insight into what the audience cares about forms a skeleton calendar.
• Set the format.  The templates for how content is presented are what keeps you responsive and fast.
• Timely content must be in the supply chain because tomorrow, the cycle starts all over again.

Read the whole deal by @kunur at KommunikationsForum.
Stalk @brandcontentst

Stiles Says: You better buy in to content marketing’s value, because your content creators and strategists are becoming hot properties…and will leave you.

The Bullets:

• The Content Marketing Institute says 22% of B2B marketers have a hard time getting the C-Suite to buy into content marketing.
• Content marketing isn’t an expense, it’s building an asset that lives and assist forever.
• Both soft metrics and hard metrics can now be tracked thanks to tech
• Content marketing is a long-term investment that builds via valuable info.
• You’ll be much more valued at companies that believe in content marketing.
• LinkedIn currently lists 3,398 “content manager” vacancies.

Read the full deal at Business2Community
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