Stiles Says: Yay Joe for being bluntly honest! I would add brand content sucks because they’ve failed to hire entertainers and journalists to execute it.
- 9 in 10 organizations produce content.
- Most is flat out awful.
- Only 1 in 3 marketers themselves think the content they develop is effective.
- No Strategy – there should be one based on objectives, the info needs of the audience, and an idea of how you’re going to measure it.
- No Focus – quit trying to boil the ocean. Create many small, targeted content strategies.
- No Accountability – you need someone accountable for the brand story.
Get the full deal from @JoePulizzi right here on LinkedIn
Sniff us out like a rabbit at @brandcontentst
This entry was posted in Content Marketing and tagged advertorials, brand content, brand journalism, branded content, content, content marketing, content production, copywriting, Mike Stiles, Podcasting, social content, social marketing, video marketing, video production. Bookmark the permalink.
