Stiles Says: Yes, let’s shove what content does best to lower goal priorities and make lead gen, one step short of closing the freaking sale, the expectation. That’s reasonable, right?
The Bullets:
- The “2013 Content Marketing Survey Report” found 49% of US companies now have formal content marketing strategies, up from 28% in 2012.
- Another 27% say they don’t currently have content creation efforts in place but will by 2014.
- In 2012, lead gen was the #4 goal for online content. Now, 44% say it’s their #1 priority.
- Customer engagement and awareness tied at #2 with 19%, while thought leadership was #3 with 11%.
- Asked what tactics help drive content marketing success, over half say social. Company websites was #2 at 44%.
The read the full deal at Brafton.
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