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Tag Archives: brand journalism
How to Find Topics That Resonate With Your Audience
Stiles Says: If you often find yourself not knowing what to write about, you likely aren’t a genuine member of the community you’re writing for. The Bullets: According to the Content Marketing Institute, B2B peers overall cite producing enough content … Continue reading
Why Most Branded Content is Just Awful
Stiles Says: Yay Joe for being bluntly honest! I would add brand content sucks because they’ve failed to hire entertainers and journalists to execute it. 9 in 10 organizations produce content. Most is flat out awful. Only 1 in 3 … Continue reading
Content Marketing Myths
Stiles Says: Content should be part of a multi-pronged lead-gen strategy, not held solely accountable for conversion. The Bullets: Long-form works, but people do scan before reading a full page. Content marketing focused on frequency is the equivalent of email … Continue reading
Create Content That’s Newsworthy
Stiles Says: Amen Diane! Any brand that hires a content creator with entertainment/news instinct will crush it. The Bullets: “Compelling content” is content that’s newsworthy. For many journalists, the ability to know what will matter most to readers is an … Continue reading
Content Now Key for Generating Qualified Leads
Stiles Says: Yes, let’s shove what content does best to lower goal priorities and make lead gen, one step short of closing the freaking sale, the expectation. That’s reasonable, right? The Bullets: The “2013 Content Marketing Survey Report” found 49% … Continue reading
Why Tone of Voice Counts in Content Marketing
Stiles Says: The public has absolutely no obligation to consume your content. Zero. Zip. They owe you nothing. Start caring what kind of content they want from you. The Bullets: Marketers are confused about tactics and how to execute them … Continue reading
What Brands Can Learn from Newsrooms
Stiles Says: The content has to keep flowing, so deal in volume and deadlines like a newsroom. Not putting good stuff out on any given day can no longer be an option. The Bullets: The newsroom is a model for … Continue reading
Lead generation top goal for B2B content marketing
Stiles Says: Marketers aren’t gonna do content for the art or goodwill. They want leads and sales from it. Which will always lean their “content” more toward ads. The Bullets: 71% of B2B tech marketers say lead gen is the … Continue reading
3 Biggest Objections to Content Marketing Buy-In
Stiles Says: You better buy in to content marketing’s value, because your content creators and strategists are becoming hot properties…and will leave you. The Bullets: The Content Marketing Institute says 22% of B2B marketers have a hard time getting the … Continue reading
6 Tips for Creating Amazing Content
Stiles Says: Content for content’s sake is a surefire loser. You’ve got to be at least as interesting as the average Joe’s uploading videos from their basements. The Bullets: People love content that helps explain what they see but can’t … Continue reading