Stiles Says: The content has to keep flowing, so deal in volume and deadlines like a newsroom. Not putting good stuff out on any given day can no longer be an option.
The Bullets:
- The newsroom is a model for creating timely brand content quickly.
- Set the consistent mission, which serves as a filter and reflects what you stand for and who you’re trying to reach.
- The editorial calendar says what a newsroom should pluck from the millions of things happening.
- For brands and media companies, insight into what the audience cares about forms a skeleton calendar.
- Set the format. The templates for how content is presented are what keeps you responsive and fast.
- Timely content must be in the supply chain because tomorrow, the cycle starts all over again.
Read the whole deal by @kunur at KommunikationsForum.
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