Category Archives: Content Marketing

Stiles Says: If you often find yourself not knowing what to write about, you likely aren’t a genuine member of the community you’re writing for. The Bullets: According to the Content Marketing Institute, B2B peers overall cite producing enough content … Continue reading →

Stiles Says: Yay Joe for being bluntly honest!  I would add brand content sucks because they’ve failed to hire entertainers and journalists to execute it. 9 in 10 organizations produce content. Most is flat out awful. Only 1 in 3 … Continue reading →

Stiles Says: Content should be part of a multi-pronged lead-gen strategy, not held solely accountable for conversion. The Bullets: Long-form works, but people do scan before reading a full page. Content marketing focused on frequency is the equivalent of email … Continue reading →

Stiles Says: Marketers aren’t gonna do content for the art or goodwill.  They want leads and sales from it.  Which will always lean their “content” more toward ads. The Bullets: 71% of B2B tech marketers say lead gen is the … Continue reading →