Stiles Says: Amen Diane! Any brand that hires a content creator with entertainment/news instinct will crush it.
The Bullets:
- “Compelling content” is content that’s newsworthy.
- For many journalists, the ability to know what will matter most to readers is an ingrained skill.
- Executives in particular confuse what’s important to them with what’s interesting to readers.
- What makes something newsworthy: it’s current, close to home, affects many, about someone or something prominent, interesting or quirky, bad news, emotional, unique, and/or useful.
Read the full deal by Diane Thieke at Business2Community
Peer over our shoulder constantly at @brandcontentst
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