- Content Marketing Quickie March 24 2020 March 24, 2020In this week’s Content Marketing Quickie: We’ll tell you how to win over Gen Z with influencer marketing, and why you should. Spotify is opening the doors of its podcast kingdom, a little, to 3rd party developers. And I’m going to tell you, but you aren’t going to believe, the percentage of website content that […]
- Content Marketing Quickie March 24 2020 March 24, 2020
*We are now forced to change from “hunting” down potential customers to cultivating them.
*If your content isn’t getting any love, it’s possible it doesn’t solve a problem.
*If your content isn’t getting any love, you might not be using images correctly.
*If your content isn’t getting any love, you might be putting out content your community doesn’t care about. Learn who they are.
*You need a distribution strategy with who they are, where they are, when they do things, and where they do them.
*You can insert a URL into Twitter search and see related tweets, top tweeters and responses that share the URL.
*You can create a custom segment in Google Analytics to isolate your Twitter traffic.
*Add commentary to your retweets.
*Track your click throughs and keep a report.
*Include links in your bio.
*Promote others 80% of the time, self-promote 20%.
*Respond when people reach out to you.
*Many use “meme” and other such posts to generate engagement & increase Edgerank so other posts will get seen.
*Facebook is changing its News Feed algorithm to fight that.
*Author asks how Facebook can know if a post is a meme, and why should it be deemed “low quality”?
*Is Facebook disregarding engagement?
*The News Feed is supposed to surface what people interact with. Now FB is saying all the people are wrong about what they like.
*62% of marketers outsource their content marketing
*Why use an agency if you have all the skills to be a quality content house?
*Move from push to publish. Get a content director with that mindset.
*Combine your internal know-how with a willingness look at it with fresh perspectives.
*An SEO provider may not be the best content creators. Focus on the consumer, not Google.
*No one knows your brand like you do. Combine that knowledge with your content director’s ability to present it.
*The New York Times will start featuring branded content in January.
*It’s to “restore digital advertising revenue to growth.”
*Branded content will only be in the digital version.
*The newsroom will have no part in creating branded content.
*Branded content will feature a blue border, a mark of “Paid Post,” and a different typeface.
*Branded content is now an integral part of digital publishing.
*The media landscape is changing, but it’d also change if The NYT went belly up.
*We’re overloaded with messages, so we won’t easily share
*It has to be interesting, give us a chance to win something, or triggers an emotion
*People share items that amaze them
*Think about emotions next time you write
*Hummingbird links queries so you get more pertinent info based on your prior search.
*Numerous articles that repeat keywords used to be rewarded. Google learned top rankers often lacked value or quality.
*Content should address WHY people are looking for something.
*To please Hummingbird, logically, sequentially get users where they want to go.
*They shouldn’t have to “hunt” or run into dead ends.
*Content that answers specific, niche questions should perform better in search.
*LinkedIn creates more leads for B2B but only 47% of B2B marketers actively use it.
*B2B companies with blogs generate 67% more leads per month on average those with no blog.
*Half of B2B marketers plan to increase their content marketing budgets this year.
*62% of companies outsource content marketing.
*2/3 of B2B marketers’ biggest challenge is engaging decision makers.
*61% of consumers are more likely to buy from a company that produces custom content.
*Only 25% of B2B Marketers use content marketing for customer retention
*Since the beginning of time, what was “good content” for some was “bad content” for others.
*Some leaders in this space are pushing the expectation bar too high.
*Anyone should feel they can take part.
*Content marketing is an equal opportunity employer.
*We need to shine more light on the “little guys” doing big things.
*Business owners should read about it and say, “We can do this too.”
*Let’s be willing to embrace imperfection.