Stiles Says: If you often find yourself not knowing what to write about, you likely aren’t a genuine member of the community you’re writing for.
The Bullets:
- According to the Content Marketing Institute, B2B peers overall cite producing enough content as their biggest challenge.
- Turn to your customer service and sales teams. Have them jot down top questions they get.
- Check out what the competition is saying. Which posts do best?
- Do a little keyword research. Check the Google Keyword Research Tool to see if there are variations you’ve missed.
- Pretend you know nothing about your industry. What kind of info would you be looking for?
Read the full deal by @NickStamoulis right here.
Get a handle on @brandcontentst
This entry was posted in Content Marketing and tagged advertorials, brand content, brand journalism, branded content, content, content marketing, content production, copywriting, Mike Stiles, Podcasting, social content, social marketing, video marketing, video production. Bookmark the permalink.
