Stiles Says: Marketers aren’t gonna do content for the art or goodwill. They want leads and sales from it. Which will always lean their “content” more toward ads.
The Bullets:
- 71% of B2B tech marketers say lead gen is the most common content marketing goal. Thought leadership, marketing education and customer acquisition were also cited.
- Customer testimonials and case studies are considered the most effective content marketing.
- 24.5% don’t outsource any of their content marketing.
- The top metrics used to measure success are Web traffic and views & downloads.
- Marketing automation is used by 37% to generate leads and by 36% to nurture leads.
- 39% said they don’t use marketing automation at all.
Read the full deal at B2B Online
This entry was posted in Content Marketing and tagged advertorials, brand content, brand journalism, branded content, content, content marketing, content production, copywriting, Mike Stiles, Podcasting, social content, social marketing, video marketing, video production. Bookmark the permalink.
