Stiles Says: Content should be part of a multi-pronged lead-gen strategy, not held solely accountable for conversion.
The Bullets:
- Long-form works, but people do scan before reading a full page.
- Content marketing focused on frequency is the equivalent of email SPAM.
- If you have a site heavy on how-to videos, engagement may be more important than pageviews.
- There’s written, visual, video, audio…don’t box yourself in to just a blog.
- The best hitters in baseball don’t park the ball in the outfield seats every time they swing.
- Conversion is a process, not an event.
Get the full deal from Tommy Landry at Search Engine Journal
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