Stiles Says: You better buy in to content marketing’s value, because your content creators and strategists are becoming hot properties…and will leave you.
The Bullets:
- The Content Marketing Institute says 22% of B2B marketers have a hard time getting the C-Suite to buy into content marketing.
- Content marketing isn’t an expense, it’s building an asset that lives and assist forever.
- Both soft metrics and hard metrics can now be tracked thanks to tech
- Content marketing is a long-term investment that builds via valuable info.
- You’ll be much more valued at companies that believe in content marketing.
- LinkedIn currently lists 3,398 “content manager” vacancies.
Read the full deal at Business2Community
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