Stiles Says: Content for content’s sake is a surefire loser. You’ve got to be at least as interesting as the average Joe’s uploading videos from their basements.
The Bullets:
- People love content that helps explain what they see but can’t articulate.
- They’ll think you’re genius if you can take seemingly random events and make sense of them.
- If you identify the pain people have, you look like an expert who can help.
- Provide solutions not tied to your product. Help first, sell later.
- If your content has the same info as everyone else, why would anyone follow you?
- Give your readers the unexpected.
- Stick with a single message.
- Give them an actionable takeaway.
Read the full deal at Inc.
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