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Category Archives: Brand Content
Content Now Key for Generating Qualified Leads
Stiles Says: Yes, let’s shove what content does best to lower goal priorities and make lead gen, one step short of closing the freaking sale, the expectation. That’s reasonable, right? The Bullets: The “2013 Content Marketing Survey Report” found 49% … Continue reading
Why Tone of Voice Counts in Content Marketing
Stiles Says: The public has absolutely no obligation to consume your content. Zero. Zip. They owe you nothing. Start caring what kind of content they want from you. The Bullets: Marketers are confused about tactics and how to execute them … Continue reading
What Brands Can Learn from Newsrooms
Stiles Says: The content has to keep flowing, so deal in volume and deadlines like a newsroom. Not putting good stuff out on any given day can no longer be an option. The Bullets: The newsroom is a model for … Continue reading
3 Biggest Objections to Content Marketing Buy-In
Stiles Says: You better buy in to content marketing’s value, because your content creators and strategists are becoming hot properties…and will leave you. The Bullets: The Content Marketing Institute says 22% of B2B marketers have a hard time getting the … Continue reading
6 Tips for Creating Amazing Content
Stiles Says: Content for content’s sake is a surefire loser. You’ve got to be at least as interesting as the average Joe’s uploading videos from their basements. The Bullets: People love content that helps explain what they see but can’t … Continue reading
How to Persuade Your Boss to Focus on Content Marketing
Stiles Says: If your CEO seems intent on sticking with heavy-handed ads, tell them fine, then you need 3 original ads per day to keep the social pipeline filled. The Bullets: 61% of consumers are more confident in a company … Continue reading
The Shift From Commercials to Content
Stiles Says: Freedom’s scary isn’t it? You brands can’t use TV’s limitations as an excuse anymore. The content world is your playground and you’ll sink or swim depending on how in tune you are with your customers. The Bullets: Online … Continue reading
Consumers Want Factual, Fresh and Free
Stiles Says: If you’re jogging with someone, you can’t talk to them unless you’re moving at the same speed. You have to deliver news at the same speed as your audience is moving and consuming. The Bullets: Study from Mobiles … Continue reading
How to Make Your Content Go Viral
If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket. And that’s a great theory — except for the fact that it’s […]
Seriously, It’s Time to Get Your Content Act Together
The following blog originally appeared on the Oracle Social Spotlight. Branded content, content marketing, social content, brand journalism, we’re seeing those terms more and more. Why? The technology tools are coming together. We should know. We can gather big data, … Continue reading