Stiles Says: If you’re jogging with someone, you can’t talk to them unless you’re moving at the same speed. You have to deliver news at the same speed as your audience is moving and consuming.
The Bullets:
- Study from Mobiles Republic shows consumers are hungry for news updates
- Marketers should keep news content factual, fresh and free
- Mobile users want bite-size
- 95% say they get their news through aggregators, 28% from Twitter, 43% from Facebook
- Accuracy is the top criteria for 82%
- Brands can be reliable news providers by delivering timely, free updates tailored to their audience
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