Stiles Says: If your CEO seems intent on sticking with heavy-handed ads, tell them fine, then you need 3 original ads per day to keep the social pipeline filled.
The Bullets:
- 61% of consumers are more confident in a company that creates its own content and feel more likely to make a purchase from them.
- 70% of purchasers hope to learn more about a company through info the business produces on its own, as opposed to ads.
- 78% of consumers feel more trust in companies that create custom content, thinking those are more trustworthy relationships.
- 37% of marketers think blogs are the most valuable type of content marketing.
- 69% of marketers view the creation of custom content as the most challenging task they face.
- 87% of B2B marketers rely on social content distribution.
- Instead of hoping your press is positive, you can control your own fate.
- Time to get in front of your audience, talking with them in a real, natural way.
Read the whole thing at business2community
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