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Tag Archives: branded content
The Makings of an Effective Content Marketing Team
The Makings of an Effective Content Marketing Team: Experts Weigh In As brands and agencies become increasingly interested in reaping the benefits of content marketing, more of these businesses are exploring what it takes to incorporate its tools and techniques into their overall business operations. It’s no easy task, […]
Top 5 Forms Of Advanced Content Marketing For Lead Gen
Top 5 Forms Of Advanced Content Marketing For Lead Generation Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on […]
Research: Most Effective Content for Lead Generation
12 Weeks of Content Marketing Insights In July of 2013 we reached out to get statistical evidence behind what we hear from our customers in B2B marketing on a daily basis. Over 230 B2B marketing professionals responded. Last week we dug into the quantified benefit of using social proof […]
What Makes Content Sharing Go Viral?
What Makes Content Sharing Go Viral? photo I’ve talked a lot about content marketing in the last few months, since content replaced SEO (to an extent) as the key determinant of your traffic.Today, I found this cool infographic (and geeky little me, you KNOW I love infographics) explaining what […]
The Power of Being Second: How Red Bull is Winning the (Content) Marketing Wars
RedBullVids Red Bull is one of my favorite case studies from Think Like a Rock Star . In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing. Everything about the brand’s content, marketing and communication […]
Genuine Brand Publishing Needs to Trump Generic Content Marketing
Magazine Subscription Genuine Brand Publishing Needs to Trump Generic Content Marketing A Social Spin on Greeting Cards California Paves the Way for Privacy Adweek’s Klara Debuts History Book Sophie Kelly Becomes CEO of The Barbarian Group The Roadblocks of Native Advertising Content marketing, alleged industry savior for publishers, advertisers […]
How to Find Topics That Resonate With Your Audience
Stiles Says: If you often find yourself not knowing what to write about, you likely aren’t a genuine member of the community you’re writing for. The Bullets: According to the Content Marketing Institute, B2B peers overall cite producing enough content … Continue reading
Why Most Branded Content is Just Awful
Stiles Says: Yay Joe for being bluntly honest! I would add brand content sucks because they’ve failed to hire entertainers and journalists to execute it. 9 in 10 organizations produce content. Most is flat out awful. Only 1 in 3 … Continue reading
Content Marketing Myths
Stiles Says: Content should be part of a multi-pronged lead-gen strategy, not held solely accountable for conversion. The Bullets: Long-form works, but people do scan before reading a full page. Content marketing focused on frequency is the equivalent of email … Continue reading
Create Content That’s Newsworthy
Stiles Says: Amen Diane! Any brand that hires a content creator with entertainment/news instinct will crush it. The Bullets: “Compelling content” is content that’s newsworthy. For many journalists, the ability to know what will matter most to readers is an … Continue reading