Stiles Says: The big question is “would this attract MY attention?” If you find your own content boring – Red Flag!
Creating effective online content takes patience, practice and planning. Eoin explores the planning phase and looks at the big questions that go into making content ‘King’. With every passing day, Bill Gates’ 1995 comment that ‘Content is King’ is becoming more and more true. Content has become a catch […]
Stiles Says: The easiest and most basic content is also one of the most effective. If you aren’t consistently doing quality blogs, you’re at less-than-zero in the game.
Many small businesses are using social media and content marketing to generate traffic and leads for their business. Being a small business helping other small businesses with their online marketing results, we have personal experiences with both. These are two great methods, but one in particular holds a lot […]
Stiles Says: People like shows because they like the characters. Your brand voice is your character. You DO have one, right?
Ready to start marketing your new company, product or brand? Before you create a blog , draft content for your brand-spanking-new website or start tweeting, first define your “brand voice.” In a nutshell, this is the heart and soul of your communications. More than specific words and phrases, your […]
Stiles Says: Still whining about having to pay writers or videographers while you’re bleeding money in other marketing places?
Content marketing is all the rage these days, right? It’s the shiny new object everyone thinks is the bomb yet the practice has been around for decades in various different iterations. Well we aren’t going to quibble over the fact most every “new thing” in marketing is simply a […]
Stiles Says: you think yours is the only content out there? Here’s how to be a hooker. Wait…I mean here’s how to hook people.
What’s a hook? If you’re going to create valuable content for your target audience, and you’re going to stick to a format, you must have a hook. Formats give your content structure; a hook gives it character. A hook is, quite simply, a unique content concept that is designed […]
Stiles Says: Ding dong the day of the SEO writer may be dead or dying. Google preferring REAL content.
Next Previous Blog home Google’s preference for content marketing raises the question of whether the objectivity of algorithms can account for the subjectivity of quality Share Email Is content from marketing teams usurping niche content from bloggers? Jonathan Piggins examines the shift from traditional SEO techniques to content marketing. […]
Stiles Says: you want to get people into a habit of consuming your content. Consistency breeds trust.
If you’ve been following the content marketing space the last few years (I suspect if you’re a Brand & Capture reader, you are already well-versed in the area), you’ve heard the adage that “Content is King.” I wouldn’t argue that, but I feel the phrase has been exhausted and […]
Stiles Says: Check it out, Branded Content is a business unit with their own leadership. That’s intelligent resourcing and you’ll see a lot more of this.
Branded content is a new business unit that will focus on customised solutions and properties that enhance value for clients. Times Television Network (TTN) has promoted Hemant Arora as business head of the Branded Content business for its channels ET Now, Times Now and Zoom. Branded Content is a […]
Stiles Says: Welcome to showbiz. You can put your heart and soul into content and have it met with a rousing “who cares?”
Optimize, share, publish. Rinse, repeat. Not quite… If you’re creating the quality content that we’ve talked about over and over and over , you should be seeing an upward trend of social sharing, too. But… you’re not. It feels like you’re speaking at a conference and no one showed […]
Stiles Says: my friends at Altimeter can see the future, and they know content isn’t the future…it’s right now.
Brands must function as fully wrought media companies, according to a new in-depth report called “Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise,” by Altimeter. The Altimeter report, which interviewed 78 various brands, showed that on average, organizations have to manage content for […]
