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How to Make Your Content Go Viral
If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket. And that’s a great theory — except for the fact that it’s […]
The Power of Influence in Content Marketing
With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their target audience. At the same time, information overload drives consumers to filter their choices to those few who are most trusted, credible and meaningful. Becoming known as […]
Five Tenets for Content Marketing Success
Written on Jun 24, 2013 Author Skip Brand | Share Five Tenets for Content Marketing Success ADOTAS — When it comes to effective marketing strategies, nothing is garnering more praise or trade media ink than content marketing. Technology has made creating quality content a snap, and social media […]
Break Through the Barriers to Enterprise Content Creation
If it’s becoming a challenge to get your C-level executive to write the thought leadership content you need for your corporate storytelling efforts, remember that, while some CEOs may love to write, nearly all of them like to talk. Try capturing their insight and ideas using a more conversational […]
B2B audiences search for branded content before they buy
Published on June 14, 2013 by Brafton Editorial Brands engaged in content marketing and SEO are getting more than search visibility – they are generating conversions that benefit their bottom lines. A recent eMarketer interview with Google’s Director of Business and Industrial Markets, Mike Miller, noted that more B2B companies are […]
How a brand journalist can help perfect your brand’s content marketing strategy
In April, the Wall Street Journal published a survey by CareerCast.com, which ranked 200 jobs from best to worst based on five criteria: physical demands, work environment, income, stress level and job outlook. Careers such as software engineer, physical therapist and computer systems analyst were among the top 10. […]
Content Marketing: The Most Misused Marketing Term
Even though the idea of content marketing has been around for more than 100 years, content marketing is perhaps one of the most misused terms in present day marketing vernacular. If you’re an online newspaper publishing reams of content every day, are you a content marketer? If you’re blogging […]
15 Content Marketing Stats That’ll Make You Say, “I Told You So.” [Infographic]
In our increasingly voted-on and curated world of social networking and online sharing, quality content is key. As such, more and more brands, marketers and agencies are focusing their efforts (and their budgets) on engaging, informative, and ongoing content marketing. This infographic from Inklyo , investigates how marketers and […]
Delightful Content Marketing: Not Just for B2Cs
It’s a refrain that has been looping through marketers’ heads for a while: you can’t sell anymore; you must delight. In an increasingly cluttered digital space, the constant interruptions from traditional advertising are being ignored. Companies need to stop giving consumers information they don’t want and, instead, start adding […]
It’s a Content Marketing Arms Race
A few months back I mentioned it was inevitable for most brands in most industries to be aggressively pursuing content marketing . The arms race has begun to heat up in some industries more than others, and I see the contenders categorised into three divisions: the good, the bad […]