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Tag Archives: brand journalism
The Shift From Commercials to Content
Stiles Says: Freedom’s scary isn’t it? You brands can’t use TV’s limitations as an excuse anymore. The content world is your playground and you’ll sink or swim depending on how in tune you are with your customers. The Bullets: Online … Continue reading
Consumers Want Factual, Fresh and Free
Stiles Says: If you’re jogging with someone, you can’t talk to them unless you’re moving at the same speed. You have to deliver news at the same speed as your audience is moving and consuming. The Bullets: Study from Mobiles … Continue reading
Seriously, It’s Time to Get Your Content Act Together
The following blog originally appeared on the Oracle Social Spotlight. Branded content, content marketing, social content, brand journalism, we’re seeing those terms more and more. Why? The technology tools are coming together. We should know. We can gather big data, … Continue reading
The Power of Influence in Content Marketing
With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their target audience. At the same time, information overload drives consumers to filter their choices to those few who are most trusted, credible and meaningful. Becoming known as […]
Five Tenets for Content Marketing Success
Written on Jun 24, 2013 Author Skip Brand | Share Five Tenets for Content Marketing Success ADOTAS — When it comes to effective marketing strategies, nothing is garnering more praise or trade media ink than content marketing. Technology has made creating quality content a snap, and social media […]
Do you make common B2B content marketing mistakes? [data]
Published on June 24, 2013 by Brafton Editorial B2B brands might not be capturing their target audiences’ attention and convincing them to convert, even if they have developed basic internet marketin g strategies. A recent study from the Chief Marketing Officer Council reveals companies are missing the mark by […]
Your Company Needs a Brand Personality
In the last year or so, I’ve noticed a brilliant shift in the world of online marketing . As you know, many of the companies that are growing at a fast clip are using content marketing . They’re communicating with their customers. They’re giving away information for free. But […]
Break Through the Barriers to Enterprise Content Creation
If it’s becoming a challenge to get your C-level executive to write the thought leadership content you need for your corporate storytelling efforts, remember that, while some CEOs may love to write, nearly all of them like to talk. Try capturing their insight and ideas using a more conversational […]
B2B audiences search for branded content before they buy
Published on June 14, 2013 by Brafton Editorial Brands engaged in content marketing and SEO are getting more than search visibility – they are generating conversions that benefit their bottom lines. A recent eMarketer interview with Google’s Director of Business and Industrial Markets, Mike Miller, noted that more B2B companies are […]
How a brand journalist can help perfect your brand’s content marketing strategy
In April, the Wall Street Journal published a survey by CareerCast.com, which ranked 200 jobs from best to worst based on five criteria: physical demands, work environment, income, stress level and job outlook. Careers such as software engineer, physical therapist and computer systems analyst were among the top 10. […]