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Is Google’s love affair with content marketing usurping SEO?
Next Previous Blog home Google’s preference for content marketing raises the question of whether the objectivity of algorithms can account for the subjectivity of quality Share Email Is content from marketing teams usurping niche content from bloggers? Jonathan Piggins examines the shift from traditional SEO techniques to content marketing. […]
The Importance of Frequent and Consistent Content Marketing
If you’ve been following the content marketing space the last few years (I suspect if you’re a Brand & Capture reader, you are already well-versed in the area), you’ve heard the adage that “Content is King.” I wouldn’t argue that, but I feel the phrase has been exhausted and […]
Times Television Network promotes Hemant Arora as business head, branded content
Branded content is a new business unit that will focus on customised solutions and properties that enhance value for clients. Times Television Network (TTN) has promoted Hemant Arora as business head of the Branded Content business for its channels ET Now, Times Now and Zoom. Branded Content is a […]
4.5 Reasons Your Content Isn’t Shared
Optimize, share, publish. Rinse, repeat. Not quite… If you’re creating the quality content that we’ve talked about over and over and over , you should be seeing an upward trend of social sharing, too. But… you’re not. It feels like you’re speaking at a conference and no one showed […]
Companies Need Comprehensive Content Strategies Now
Brands must function as fully wrought media companies, according to a new in-depth report called “Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise,” by Altimeter. The Altimeter report, which interviewed 78 various brands, showed that on average, organizations have to manage content for […]
AOL Introduces Be On to Create and Distribute Branded Content – Onlinevideo.net
Brands looking to get into the branded entertainment space now have a one-stop shop. At its 2013 NewFront presentation in New York City, AOL introduced Be On, a part of the AOL On Network devoted to creating and distributing branded content. By choosing to work with AOL Be On, […]
10 Ways Low-Quality Copywriting Services Will Hurt Your Business
If your brand is paying for low-quality content marketing , you might as well be throwing your money away. There’s no room at the top of major search engines for information that’s thin, repetitive, or that doesn’t add value to your niche. Several years ago, it was possible to […]
Content Marketing: The Missing Piece
By Ed Coghlan Talk to the increasing number of marketing people who understand the importance of digital marketing and they’ll tell you one thing. Content is King. “Everyone understands that you need to have a digital infrastructure like your website, Facebook and Twitter,” said Eugene Lai, a digital marketing […]
Marketers increase social & video content budgets
Published on April 26, 2013 by Brafton Editorial Businesses can create their own narratives online through brand journalism . In an effort to capitalize on web search trends that show users want good reads- beyond product info, many businesses have begun to invest heavily in content creation for cross-channel […]
Branded Content is On the Rise
More and more brands are getting into the content game. And yes, some of that content is generated for so-called “native advertising” buys on existing platforms. But brands are also creating content to distribute themselves, including blogs, articles, videos, newsletters, webinars, mobile apps, infographics, podcasts and even books. In […]