Stiles Says: You’re going to start seeing a lot of this, and you’ll see the price of solid writers/producers go up up up.
Brands looking to get into the branded entertainment space now have a one-stop shop. At its 2013 NewFront presentation in New York City, AOL introduced Be On, a part of the AOL On Network devoted to creating and distributing branded content.
By choosing to work with AOL Be On, marketers gain access to AOL’s two HD production studios and its creative services team. Once the branded content is completed, it’s distributed through AOL’s On Network, which streams over 724 million videos each month.
The Be On package also includes measurement with a real-time dashboard, so that marketers can see sharing, impressions, and more as they happen. Videos stream to all screens, including mobile devices and connected TVs.
Be On isn’t about creating pre-rolls, but video that reads as content instead of advertising, According to a story on Digiday, produced work can range from 60-seconds to 10 minutes, with prices ranging from $1,000 to $20,000. The charge for distribution ranges from 15 to 50 cents per view, depending on the audience targeted.
“Marketers are developing deep content strategies with their brands and Be On provides them with the ability to leverage the AOL On Network’s distribution with their own content plus integrate into our stories,” says Charles Gabriel, vice president of sales for AOL On. “Brand content provides utility and entertainment for consumers and Be On enables that.”
For more from the AOL NewFront, watch this video of celebrity chef Rocco DiSpirito talking about his upcoming AOL series, “Now Eat This! Italy.”
