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5 Ways to Publish Content on Mobile and Grow Your Brand
Everyone knows mobile is taking over. All you have to do is stick your head out the window, snap an Instagram , and you’ll see it: Little computers that we can hold in our hands are everywhere . According to an Econsultancy and Adobe trend report , marketers see […]
Content Czar or Content by Committee? How to Organize for Content Marketing
Who doesn’t love Altimeter Group , right? Low cost (FREE!), high-quality research on relevant industry trends. Plus Susan Etlinger is just, like, the nicest . In an April 25 th report entitled Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise analyst Rebecca Lieb […]
Need More Website Traffic? Use Blog Posts, Not Social Media
Many small businesses are using social media and content marketing to generate traffic and leads for their business. Being a small business helping other small businesses with their online marketing results, we have personal experiences with both. These are two great methods, but one in particular holds a lot […]
Is Google’s love affair with content marketing usurping SEO?
Next Previous Blog home Google’s preference for content marketing raises the question of whether the objectivity of algorithms can account for the subjectivity of quality Share Email Is content from marketing teams usurping niche content from bloggers? Jonathan Piggins examines the shift from traditional SEO techniques to content marketing. […]
4.5 Reasons Your Content Isn’t Shared
Optimize, share, publish. Rinse, repeat. Not quite… If you’re creating the quality content that we’ve talked about over and over and over , you should be seeing an upward trend of social sharing, too. But… you’re not. It feels like you’re speaking at a conference and no one showed […]
Companies Need Comprehensive Content Strategies Now
Brands must function as fully wrought media companies, according to a new in-depth report called “Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise,” by Altimeter. The Altimeter report, which interviewed 78 various brands, showed that on average, organizations have to manage content for […]
10 Ways Low-Quality Copywriting Services Will Hurt Your Business
If your brand is paying for low-quality content marketing , you might as well be throwing your money away. There’s no room at the top of major search engines for information that’s thin, repetitive, or that doesn’t add value to your niche. Several years ago, it was possible to […]
Content Marketing: The Missing Piece
By Ed Coghlan Talk to the increasing number of marketing people who understand the importance of digital marketing and they’ll tell you one thing. Content is King. “Everyone understands that you need to have a digital infrastructure like your website, Facebook and Twitter,” said Eugene Lai, a digital marketing […]
Marketers increase social & video content budgets
Published on April 26, 2013 by Brafton Editorial Businesses can create their own narratives online through brand journalism . In an effort to capitalize on web search trends that show users want good reads- beyond product info, many businesses have begun to invest heavily in content creation for cross-channel […]
Branded Content is On the Rise
More and more brands are getting into the content game. And yes, some of that content is generated for so-called “native advertising” buys on existing platforms. But brands are also creating content to distribute themselves, including blogs, articles, videos, newsletters, webinars, mobile apps, infographics, podcasts and even books. In […]