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Author Archives: Mike Stiles
What do we get wrong about content marketing?
content marketing – exchange of ideas Content marketing is a simple concept: put stuff on your site, and put stuff on your social media brand pages. Of course that seems too simplistic. In fact, it is too simplistic. According to the Content Marketing Institute, content marketing is a form […]
Why is the Future of Content Marketing in 2014 So Damn Boring?
Why is the Future of Content Marketing in 2014 So Damn Boring? It’s not even the middle of November and – just like the gratingly premature Christmas decorations going up in retail stores across the land – marketers across the globe are firing up their Word docs to pen […]
5 Content Marketing Myths That Need to Die
salma-jafri content marketing is… In 2013 content marketing has finally progressed from a buzzword to a legitimate mainstream marketing strategy , and we can expect more such validation in 2014. If you’re a brand thinking about investing in content marketing, don’t fall for any of these content marketing misconceptions. […]
Characteristics of Engaging Content
Branding 17 Flares 17 Flares × Much is being made today about the characteristics of engaging content and its value as a marketing tool. The interest is driven mainly by the fact that the biggest search engine of them all, our dear friends, Google, do themselves place a lot […]
Why Your Next Content Marketer Should Be an Ex-Journalist
Skills That Make Journalists Great Marketers Why Your Next Content Marketer Should Be an Ex Journalist Due to the current job market, many journalism and communications majors have been broadening their career choices, with marketing as one of the most popular industry choices. I went this route myself after […]
6 Inadequate Assumptions Most Content Marketers Make
6 Inadequate Assumptions Most Content Marketers Make Today As stated in “ Content Is King, But Distribution Is Queen and She Wears the Pants ,” only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that […]
25 content marketing stats from 2013
As marketers, we know that content is critical to creating successful campaigns and building your business. Content marketing has hit an all-time high and it has become a necessity for businesses trying to connect with a relevant audience. It’s a difficult but also a rewarding task that requires a […]
5 Habits of Successful Content Marketers
oversee the strategy By Patricia Redsicker Published November 5, 2013 Are you wondering what the best content marketers do differently? Do you want to take your content marketing to a new level? Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and […]
Why Sales Doesn’t Use Most Marketing Content
If you have read the venerable children’s book, Paddle to the Sea , then you can understand how frustrating it can be to get a piece of content out the door. In Paddle, a boy carves a wooden guy in a canoe and releases it. The book tells the […]
70% of content marketing is ‘too salesy’
Home / News / Marketing / 70% of content marketing is ‘too salesy’ 70% of content marketing is ‘too salesy’ Brands are embracing content marketing with gusto but many marketers are missing the point by creating content that is too “salesy” and focused on ‘the sell’. Questions around where […]