Tag Archives: social marketing

Optimize, share, publish. Rinse, repeat. Not quite… If you’re creating the quality content that we’ve talked about over and over and over , you should be seeing an upward trend of social sharing, too. But… you’re not. It feels like you’re speaking at a conference and no one showed […]

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Brands must function as fully wrought media companies, according to a new in-depth report called “Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise,” by Altimeter. The Altimeter report, which interviewed 78 various brands, showed that on average, organizations have to manage content for […]

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