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Do you make common B2B content marketing mistakes? [data]
Published on June 24, 2013 by Brafton Editorial B2B brands might not be capturing their target audiences’ attention and convincing them to convert, even if they have developed basic internet marketin g strategies. A recent study from the Chief Marketing Officer Council reveals companies are missing the mark by […]
Your Company Needs a Brand Personality
In the last year or so, I’ve noticed a brilliant shift in the world of online marketing . As you know, many of the companies that are growing at a fast clip are using content marketing . They’re communicating with their customers. They’re giving away information for free. But […]
Break Through the Barriers to Enterprise Content Creation
If it’s becoming a challenge to get your C-level executive to write the thought leadership content you need for your corporate storytelling efforts, remember that, while some CEOs may love to write, nearly all of them like to talk. Try capturing their insight and ideas using a more conversational […]
B2B audiences search for branded content before they buy
Published on June 14, 2013 by Brafton Editorial Brands engaged in content marketing and SEO are getting more than search visibility – they are generating conversions that benefit their bottom lines. A recent eMarketer interview with Google’s Director of Business and Industrial Markets, Mike Miller, noted that more B2B companies are […]
How a brand journalist can help perfect your brand’s content marketing strategy
In April, the Wall Street Journal published a survey by CareerCast.com, which ranked 200 jobs from best to worst based on five criteria: physical demands, work environment, income, stress level and job outlook. Careers such as software engineer, physical therapist and computer systems analyst were among the top 10. […]
Content Marketing: The Most Misused Marketing Term
Even though the idea of content marketing has been around for more than 100 years, content marketing is perhaps one of the most misused terms in present day marketing vernacular. If you’re an online newspaper publishing reams of content every day, are you a content marketer? If you’re blogging […]
15 Content Marketing Stats That’ll Make You Say, “I Told You So.” [Infographic]
In our increasingly voted-on and curated world of social networking and online sharing, quality content is key. As such, more and more brands, marketers and agencies are focusing their efforts (and their budgets) on engaging, informative, and ongoing content marketing. This infographic from Inklyo , investigates how marketers and […]
Association Content Is Most Trusted Among Buyers
By Katie Bascuas / Jun 6, 2013 (iStockphoto/Thinkstock) Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among business buyers than vendor content, according to a new study on content marketing. It’s no secret that marketers are unsure of the most […]
Delightful Content Marketing: Not Just for B2Cs
It’s a refrain that has been looping through marketers’ heads for a while: you can’t sell anymore; you must delight. In an increasingly cluttered digital space, the constant interruptions from traditional advertising are being ignored. Companies need to stop giving consumers information they don’t want and, instead, start adding […]
It’s a Content Marketing Arms Race
A few months back I mentioned it was inevitable for most brands in most industries to be aggressively pursuing content marketing . The arms race has begun to heat up in some industries more than others, and I see the contenders categorised into three divisions: the good, the bad […]