Tag Archives: content

If your brand is paying for low-quality content marketing , you might as well be throwing your money away. There’s no room at the top of major search engines for information that’s thin, repetitive, or that doesn’t add value to your niche. Several years ago, it was possible to […]

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By Ed Coghlan Talk to the increasing number of marketing people who understand the importance of digital marketing and they’ll tell you one thing. Content is King. “Everyone understands that you need to have a digital infrastructure like your website, Facebook and Twitter,” said Eugene Lai, a digital marketing […]

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Published on April 26, 2013 by Brafton Editorial ​Businesses can create their own narratives online through brand journalism . In an effort to capitalize on web search trends that show users want good reads- beyond product info, many businesses have begun to invest heavily in content creation for cross-channel […]

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More and more brands are getting into the content game. And yes, some of that content is generated for so-called “native advertising” buys on existing platforms. But brands are also creating content to distribute themselves, including blogs, articles, videos, newsletters, webinars, mobile apps, infographics, podcasts and even books. In […]

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