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Tag Archives: video marketing
Content Marketing Costs 62% Less Than Traditional Marketing
Content marketing is all the rage these days, right? It’s the shiny new object everyone thinks is the bomb yet the practice has been around for decades in various different iterations. Well we aren’t going to quibble over the fact most every “new thing” in marketing is simply a […]
Why You Should Create Content With a Hook
What’s a hook? If you’re going to create valuable content for your target audience, and you’re going to stick to a format, you must have a hook. Formats give your content structure; a hook gives it character. A hook is, quite simply, a unique content concept that is designed […]
Is Google’s love affair with content marketing usurping SEO?
Next Previous Blog home Google’s preference for content marketing raises the question of whether the objectivity of algorithms can account for the subjectivity of quality Share Email Is content from marketing teams usurping niche content from bloggers? Jonathan Piggins examines the shift from traditional SEO techniques to content marketing. […]
The Importance of Frequent and Consistent Content Marketing
If you’ve been following the content marketing space the last few years (I suspect if you’re a Brand & Capture reader, you are already well-versed in the area), you’ve heard the adage that “Content is King.” I wouldn’t argue that, but I feel the phrase has been exhausted and […]
Times Television Network promotes Hemant Arora as business head, branded content
Branded content is a new business unit that will focus on customised solutions and properties that enhance value for clients. Times Television Network (TTN) has promoted Hemant Arora as business head of the Branded Content business for its channels ET Now, Times Now and Zoom. Branded Content is a […]
4.5 Reasons Your Content Isn’t Shared
Optimize, share, publish. Rinse, repeat. Not quite… If you’re creating the quality content that we’ve talked about over and over and over , you should be seeing an upward trend of social sharing, too. But… you’re not. It feels like you’re speaking at a conference and no one showed […]
Companies Need Comprehensive Content Strategies Now
Brands must function as fully wrought media companies, according to a new in-depth report called “Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise,” by Altimeter. The Altimeter report, which interviewed 78 various brands, showed that on average, organizations have to manage content for […]