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Content Marketing: The Most Misused Marketing Term
Even though the idea of content marketing has been around for more than 100 years, content marketing is perhaps one of the most misused terms in present day marketing vernacular. If you’re an online newspaper publishing reams of content every day, are you a content marketer? If you’re blogging […]
15 Content Marketing Stats That’ll Make You Say, “I Told You So.” [Infographic]
In our increasingly voted-on and curated world of social networking and online sharing, quality content is key. As such, more and more brands, marketers and agencies are focusing their efforts (and their budgets) on engaging, informative, and ongoing content marketing. This infographic from Inklyo , investigates how marketers and […]
Association Content Is Most Trusted Among Buyers
By Katie Bascuas / Jun 6, 2013 (iStockphoto/Thinkstock) Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among business buyers than vendor content, according to a new study on content marketing. It’s no secret that marketers are unsure of the most […]
Delightful Content Marketing: Not Just for B2Cs
It’s a refrain that has been looping through marketers’ heads for a while: you can’t sell anymore; you must delight. In an increasingly cluttered digital space, the constant interruptions from traditional advertising are being ignored. Companies need to stop giving consumers information they don’t want and, instead, start adding […]
It’s a Content Marketing Arms Race
A few months back I mentioned it was inevitable for most brands in most industries to be aggressively pursuing content marketing . The arms race has begun to heat up in some industries more than others, and I see the contenders categorised into three divisions: the good, the bad […]
5 Ways to Publish Content on Mobile and Grow Your Brand
Everyone knows mobile is taking over. All you have to do is stick your head out the window, snap an Instagram , and you’ll see it: Little computers that we can hold in our hands are everywhere . According to an Econsultancy and Adobe trend report , marketers see […]
Content Czar or Content by Committee? How to Organize for Content Marketing
Who doesn’t love Altimeter Group , right? Low cost (FREE!), high-quality research on relevant industry trends. Plus Susan Etlinger is just, like, the nicest . In an April 25 th report entitled Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise analyst Rebecca Lieb […]
10 Questions For Every Piece Of Online Content
Creating effective online content takes patience, practice and planning. Eoin explores the planning phase and looks at the big questions that go into making content ‘King’. With every passing day, Bill Gates’ 1995 comment that ‘Content is King’ is becoming more and more true. Content has become a catch […]
Need More Website Traffic? Use Blog Posts, Not Social Media
Many small businesses are using social media and content marketing to generate traffic and leads for their business. Being a small business helping other small businesses with their online marketing results, we have personal experiences with both. These are two great methods, but one in particular holds a lot […]
4 Ways to Find Your Brand’s Voice
Ready to start marketing your new company, product or brand? Before you create a blog , draft content for your brand-spanking-new website or start tweeting, first define your “brand voice.” In a nutshell, this is the heart and soul of your communications. More than specific words and phrases, your […]