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B2B audiences search for branded content before they buy
Published on June 14, 2013 by Brafton Editorial Brands engaged in content marketing and SEO are getting more than search visibility – they are generating conversions that benefit their bottom lines. A recent eMarketer interview with Google’s Director of Business and Industrial Markets, Mike Miller, noted that more B2B companies are […]
How a brand journalist can help perfect your brand’s content marketing strategy
In April, the Wall Street Journal published a survey by CareerCast.com, which ranked 200 jobs from best to worst based on five criteria: physical demands, work environment, income, stress level and job outlook. Careers such as software engineer, physical therapist and computer systems analyst were among the top 10. […]
Content Marketing: The Most Misused Marketing Term
Even though the idea of content marketing has been around for more than 100 years, content marketing is perhaps one of the most misused terms in present day marketing vernacular. If you’re an online newspaper publishing reams of content every day, are you a content marketer? If you’re blogging […]
15 Content Marketing Stats That’ll Make You Say, “I Told You So.” [Infographic]
In our increasingly voted-on and curated world of social networking and online sharing, quality content is key. As such, more and more brands, marketers and agencies are focusing their efforts (and their budgets) on engaging, informative, and ongoing content marketing. This infographic from Inklyo , investigates how marketers and […]
Association Content Is Most Trusted Among Buyers
By Katie Bascuas / Jun 6, 2013 (iStockphoto/Thinkstock) Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among business buyers than vendor content, according to a new study on content marketing. It’s no secret that marketers are unsure of the most […]
Delightful Content Marketing: Not Just for B2Cs
It’s a refrain that has been looping through marketers’ heads for a while: you can’t sell anymore; you must delight. In an increasingly cluttered digital space, the constant interruptions from traditional advertising are being ignored. Companies need to stop giving consumers information they don’t want and, instead, start adding […]
It’s a Content Marketing Arms Race
A few months back I mentioned it was inevitable for most brands in most industries to be aggressively pursuing content marketing . The arms race has begun to heat up in some industries more than others, and I see the contenders categorised into three divisions: the good, the bad […]
5 Ways to Publish Content on Mobile and Grow Your Brand
Everyone knows mobile is taking over. All you have to do is stick your head out the window, snap an Instagram , and you’ll see it: Little computers that we can hold in our hands are everywhere . According to an Econsultancy and Adobe trend report , marketers see […]
Content Czar or Content by Committee? How to Organize for Content Marketing
Who doesn’t love Altimeter Group , right? Low cost (FREE!), high-quality research on relevant industry trends. Plus Susan Etlinger is just, like, the nicest . In an April 25 th report entitled Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise analyst Rebecca Lieb […]
10 Questions For Every Piece Of Online Content
Creating effective online content takes patience, practice and planning. Eoin explores the planning phase and looks at the big questions that go into making content ‘King’. With every passing day, Bill Gates’ 1995 comment that ‘Content is King’ is becoming more and more true. Content has become a catch […]