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Association Content Is Most Trusted Among Buyers
By Katie Bascuas / Jun 6, 2013 (iStockphoto/Thinkstock) Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among business buyers than vendor content, according to a new study on content marketing. It’s no secret that marketers are unsure of the most […]
Delightful Content Marketing: Not Just for B2Cs
It’s a refrain that has been looping through marketers’ heads for a while: you can’t sell anymore; you must delight. In an increasingly cluttered digital space, the constant interruptions from traditional advertising are being ignored. Companies need to stop giving consumers information they don’t want and, instead, start adding […]
It’s a Content Marketing Arms Race
A few months back I mentioned it was inevitable for most brands in most industries to be aggressively pursuing content marketing . The arms race has begun to heat up in some industries more than others, and I see the contenders categorised into three divisions: the good, the bad […]
5 Ways to Publish Content on Mobile and Grow Your Brand
Everyone knows mobile is taking over. All you have to do is stick your head out the window, snap an Instagram , and you’ll see it: Little computers that we can hold in our hands are everywhere . According to an Econsultancy and Adobe trend report , marketers see […]
Content Czar or Content by Committee? How to Organize for Content Marketing
Who doesn’t love Altimeter Group , right? Low cost (FREE!), high-quality research on relevant industry trends. Plus Susan Etlinger is just, like, the nicest . In an April 25 th report entitled Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise analyst Rebecca Lieb […]
10 Questions For Every Piece Of Online Content
Creating effective online content takes patience, practice and planning. Eoin explores the planning phase and looks at the big questions that go into making content ‘King’. With every passing day, Bill Gates’ 1995 comment that ‘Content is King’ is becoming more and more true. Content has become a catch […]
Need More Website Traffic? Use Blog Posts, Not Social Media
Many small businesses are using social media and content marketing to generate traffic and leads for their business. Being a small business helping other small businesses with their online marketing results, we have personal experiences with both. These are two great methods, but one in particular holds a lot […]
4 Ways to Find Your Brand’s Voice
Ready to start marketing your new company, product or brand? Before you create a blog , draft content for your brand-spanking-new website or start tweeting, first define your “brand voice.” In a nutshell, this is the heart and soul of your communications. More than specific words and phrases, your […]
Content Marketing Costs 62% Less Than Traditional Marketing
Content marketing is all the rage these days, right? It’s the shiny new object everyone thinks is the bomb yet the practice has been around for decades in various different iterations. Well we aren’t going to quibble over the fact most every “new thing” in marketing is simply a […]
Why You Should Create Content With a Hook
What’s a hook? If you’re going to create valuable content for your target audience, and you’re going to stick to a format, you must have a hook. Formats give your content structure; a hook gives it character. A hook is, quite simply, a unique content concept that is designed […]