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Author Archives: Mike Stiles
Execute Content Marketing With A Small Budget
Content-Relationship-Quote Over the last few years, I’ve worked with brands that have spent thousands to create great content. In fact, I’ve spent thousands of dollars on content of my own. This isn’t to say everyone should spend thousands on content, but it is my belief that an investment is […]
The Makings of an Effective Content Marketing Team
The Makings of an Effective Content Marketing Team: Experts Weigh In As brands and agencies become increasingly interested in reaping the benefits of content marketing, more of these businesses are exploring what it takes to incorporate its tools and techniques into their overall business operations. It’s no easy task, […]
Top 5 Forms Of Advanced Content Marketing For Lead Gen
Top 5 Forms Of Advanced Content Marketing For Lead Generation Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on […]
Research: Most Effective Content for Lead Generation
12 Weeks of Content Marketing Insights In July of 2013 we reached out to get statistical evidence behind what we hear from our customers in B2B marketing on a daily basis. Over 230 B2B marketing professionals responded. Last week we dug into the quantified benefit of using social proof […]
What Makes Content Sharing Go Viral?
What Makes Content Sharing Go Viral? photo I’ve talked a lot about content marketing in the last few months, since content replaced SEO (to an extent) as the key determinant of your traffic.Today, I found this cool infographic (and geeky little me, you KNOW I love infographics) explaining what […]
The Power of Being Second: How Red Bull is Winning the (Content) Marketing Wars
RedBullVids Red Bull is one of my favorite case studies from Think Like a Rock Star . In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing. Everything about the brand’s content, marketing and communication […]
Genuine Brand Publishing Needs to Trump Generic Content Marketing
Magazine Subscription Genuine Brand Publishing Needs to Trump Generic Content Marketing A Social Spin on Greeting Cards California Paves the Way for Privacy Adweek’s Klara Debuts History Book Sophie Kelly Becomes CEO of The Barbarian Group The Roadblocks of Native Advertising Content marketing, alleged industry savior for publishers, advertisers […]
Just In: The State of Content Marketing in 2014
Just In: The State of Content Marketing in 2014 Just In: The State of Content Marketing in 2014 Our friends at Content Marketing Institute paired with the amazing MarketingProfs and released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North […]
Top 7 Content Marketing Trends That Will Dominate 2014
Content marketing Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy. With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of […]
Crafting the Perfect Call to Action for Effective Content Marketing
Crafting the Perfect Call to Action for Effective Content Marketing So you’ve created a business blog that’s topical, educational and sits neatly on your webpage – what’s next? Regardless of how attractive and relevant your blog may be, in order to truly capitalise on your blogging efforts with clickthrough […]