In my position leading content and providing thought leadership to the social marketing community at Vitrue, for Oracle after Vitrue’s acquisition, and now at InterContinental Hotels Group, I’ve been able to listen to marketers for many of the world’s best-known brands. 

Consistently, they communicate frustration trying to find people who “get” content creation for digital and who can lead the creation of that brand content.  As a traditional media journalist and entertainer who later became a digital marketer, I find myself with an uncommon set of skills and experiences now in demand for modern marketing.

In my time at Vitrue/Oracle, I maintained a minimum 2/week thought-leadership blog; produced and hosted a daily podcast; guest or ghost-blogged for outlets like Forbes, AdAge and our CEO’s personal blog; covered events like SXSW and PivotCon; created the social media best practices guides and the brand voice/personality guide for Oracle; and ran the division’s social channels.  At IHG, I’m tasked with creating and leading global content strategy for the websites of our brands (including four Holiday Inn brands, InterContinental Hotels, Crowne Plaza, Hotel Indigo, and our two extended stay brands).

My traditional media career has touched on TV, radio, print, stage, video and online.  From chairing a local non-profit sketch comedy theater company, to running a national radio network, to directing video productions, to anchoring local TV newscasts, I speak the languages of artists, journalists, creative talents, and marketers.

My eBook, “Showtime: Brands as Content Producers,” was the start of my call back in 2012 for brands to start creating their own entertainment & information content.  And I’m every bit as passionate about helping brands get their “shows” up and running today as I was then.