You have the ability to be a publisher, video and audio producer now. You’ve probably already established those distribution channels. But are you consistently filling those pipelines with content?
Most likely you’re campaign-driven. Meaning the only time you use those channels is when it’s time for you to push something. Ick. You should be building an authentic audience with a cadence of entertainment and information content they value, so that when you do want to push something, a trusting and receptive audience is already there.
I have a history of putting on successful shows; radio shows, video series, stage shows, podcasts and blogs. These are “always on” campaigns that get customers and prospects in a habit of consuming your content. I’ve done that for Oracle and I want to be the journalist and entertainer that does it for you.
I want to make your brand’s leaders the stars of these shows by ghostwriting blogs/articles for them and conducting regular interviews with them for video and audio content assets. If your leaders would rather remain hidden, I can still create shows in your brand’s representative voice.
So do you have a show? Or is it still inconsistent, random white papers, blogs and one-off videos? There’s a lot of power in making stuff people love and want. Let’s chat about it. I’m not coy about the packages I offer or pricing.