I was the first man to walk on Uranus. Prove me wrong. I wrote what would have been the biggest selling novel in American literature, but I forgot where I put it. I taught Mick Jagger how to prance. I have the cures for diseases that don’t exist. And sex? Well let’s just say I’m one of them.
Mostly, I create stuff that wasn’t there before. That’s called content.
Don’t be afraid. Content is a good thing. Your customers are waiting to see what you’re going to give them, because brands and their executives now have a 24/7 global stage. But you have to put something on it. It’s how you get famous.
Oh, and the content should be good. It should entertain, inform, or provide value. People can smell desperate marketing a mile away and will avoid it, and you. If you aren’t presenting content, you’re falling off radars.
I dimension-hop between two worlds that are mingling more than ever before, entertainment and brand marketing. I’ve done news & entertainment across all platforms, as well as content management & creation for two major global brands.
So the question I always ask is…what’s your show? I want you to experience the power of making stuff people love and want. For instance, how about an original branded weekly industry news podcast requiring ZERO workload on your current staff, and for less than the cost of one low-end FT employee? THAT is how you feed a social & digital pipeline.
We should probably chat about that.