Let Me Explain Myself

Mike StilesI was the first man to walk on Uranus.  Prove me wrong.  I wrote what would have been the biggest selling novel in American literature, but I forgot where I put it.  I taught Mick Jagger how to prance.  I have the cures for diseases that don’t exist.  And sex?  Well let’s just say I’m one of them.
 
Mostly, I create stuff that wasn’t there before.  That’s called content. 
 
Don’t be afraid.  It’s a good thing.  You should be creating a lot of it.  If you’re a brand, your customers are waiting to see what you’re going to give them.  Giving them nothing, or ads, won’t work anymore.  Brands now have a 24/7 global stage.  But when it comes to what to put on it, they get stuck.
 
I probably should have mentioned, the content needs to be good.  It needs to entertain, inform, or provide tangible value.  People can smell push-marketing a mile away and will avoid it, and you.  If you aren’t presenting worthy content, you’re steadily falling off your customers’ radars.  Today, if people aren’t amused or captivated, they’re gone.
 
I stand on a bridge between two worlds that should mingle more, entertainment and brand marketing.  I’ve done news and entertainment across all platforms, then shifted to content management for a major social technology platform startup that was acquired by an even more major global technology company.
So my question to you is…what’s your show?  My Brand Content Studios wants to show you the power of making stuff people love and want.  Hey, you might even have some fun doing it.

mike@mikestiles.com          @mikestiles

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