I was the first man to walk on Uranus. Prove me wrong. I wrote what would have been the biggest selling novel in the history of American literature, but I forgot where I put it. I taught Mick Jagger how to prance. I have the cures for diseases that don’t exist. And sex? Well let’s just say I’m one of them.
Mostly, I make stuff that wasn’t there before. That’s called content.
Don’t be afraid. It’s a good thing. You should be creating a lot of it. If you’re a brand, the customers are watching to see what you’re going to give them. Giving them nothing, or bad ads, won’t work anymore. Brands know they’ve got a 24/7 massive, global stage. But when it comes to what to put on it, many are stuck.
I probably should have mentioned, the content needs to be good. It needs to be relevant, informative, fun, entertaining, and engaging. Viewers can smell desperate push-marketing a mile away and will go out of their way to avoid it, and you. So if you aren’t presenting worthwhile content, you’re steadily falling off your customers’ radars.
No one’s going to curl up in front of a roaring fire and read your corporate whitepaper. I just yawned writing about it. In our new media world, if people aren’t amused or captivated, they’re gone.
I stand on a bridge between two worlds that really should mingle more, entertainment and brand marketing. I’ve done news and entertainment across all platforms but also shifted to social content and strategy for a major social technology platform startup acquired by an even more major global technology company.