Stiles Says: Amen Diane! Any brand that hires a content creator with entertainment/news instinct will crush it.

The Bullets:

• “Compelling content” is content that’s newsworthy.
• For many journalists, the ability to know what will matter most to readers is an ingrained skill.
• Executives in particular confuse what’s important to them with what’s interesting to readers.
• What makes something newsworthy: it’s current, close to home, affects many, about someone or something prominent, interesting or quirky, bad news, emotional, unique, and/or useful.

Read the full deal by Diane Thieke at Business2Community
Peer over our shoulder constantly at @brandcontentst